Bob Sigall is a life-long entrepreneur. He started his first business in intermediate school, over 30 years ago, filing IRS tax returns for his friends so they would get refunds. For 6 years in high school and college, he had his own window washing business.

Bob has had several businesses since getting his Masters degree from the University of Hawaii in 1975.

He has been a business consultant since 1978 and has owned his own firm, Creative-1, since 1985. Over the years he has offered marketing and management consultation to over 700 Hawaii businesses.

In 2003, he launched Management Magic, which provides a mentor to work one-on-one with mid-level managers and supervisors. He also writes a column on marketing for Hawaii Business Magazine.

Bob teaches marketing at Hawaii Pacific University and this book evolved out of an assignment he gave his students to interview the president of any well-known Hawaii business.

He's a director of Small Business Hawaii and was chairman of their Legislative Action Committee from 1992-2000. In 1997 he co-founded the Business Legislative Coalition.

Bob has been married since 1986 to Lei Honda-Sigall, a parish nurse with St. Francis Healthcare System.

Looking for a speaker for your group? Bob Sigall gives talks to community groups about several of the topics in the book. Contact him at



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